K-Beauty continues to captivate audiences worldwide, and the Middle East is no exception. Faces Beauty, one of the region’s leading beauty retailers, has successfully launched Porefolic and Treatude as standout K-Beauty brands, rapidly expanding their presence in the market. Through collaboration with PLANIT 147, Faces Beauty was able to streamline product development and accelerate the launch process, effectively bringing the value of K-Beauty to Middle Eastern consumers. In this interview, we explore the journey behind the launch, the key challenges along the way, and the brands’ future growth ambitions.

Launching a cosmetics brand is not simply about creating products—it is about defining and delivering the values a brand stands for. As a makeup artist and beauty creator based in South Korea, Chae-woo Lim has spent years closely listening to his audience, gaining deep insight into what consumers truly expect from beauty products. Through constant communication with his followers, he came to recognize a gap between consumer needs and what many existing brands were offering. This realization ultimately led him to launch QUOCH, a beauty brand his audience had long hoped to see come to life. In this interview, Chae-woo shares the challenges he faced while launching QUOCH, how he overcame them, and his vision for the brand’s future.

Starting a cosmetics business is not just about creating products—it’s about building a brand rooted in clear philosophy and values. Guided by her expertise as a pharmacist, Hyo-Young Jang, founder of HAEDAL’S, set out to create skincare consumers can trust for the long term. In an industry often shaped by exaggerated claims and fast-moving trends, she established firm standards and successfully launched her brand with a commitment to transparency and evidence-based formulation. In this interview, we explore the story of HAEDAL’S—from its beginnings and early challenges to its growth and future vision. We hope her journey offers meaningful insight for aspiring beauty entrepreneurs.

Is it possible to launch a cosmetics brand on your own? For many solo founders, the complexity of brand development can feel overwhelming. Yet So-young Oh, CEO and founder of GLOWAID, proves that starting alone—and succeeding—is entirely possible. In this interview, she shares the real challenges she faced as a solo founder, how she navigated the complexities of product development, and how her collaboration with PLANIT 147 helped turn a single vision into a growing beauty brand.

Korean cosmetics are renowned for their innovation, quality, and trend-setting formulations. To build effective business relationships and avoid misunderstandings, it's important to become familiar with the language commonly used in this industry.

The global fascination with K-beauty goes beyond just skincare — it's about aesthetic, storytelling, and innovation. If you're aiming to create a beauty brand that captures the essence of K-beauty, thoughtful branding is your first and most crucial step.