A new brand cannot succeed with just ideas. Collaboration with a manufacturer is the key to success. Learn how a serial beauty brand founder worked as a true ‘one team’ with manufacturers. Discover how using 25-year-aged balsamic vinegar as a cosmetic ingredient became a reality, and the secrets to how small brands can establish themselves in the global market.

In today's world, the consumer journey has evolved beyond simply purchasing products, emphasizing emotional connections and experiences between brands and consumers. Particularly, creators and the content they produce have become vital bridges connecting consumers with brands. With the addition of AI technology, the consumer journey is becoming increasingly personalized and innovative. In this transformative landscape, LEPS has emerged as more than just a skincare brand. It has positioned itself as a creator-friendly brand, combining content, technology, and consumer experience to forge a new path in the consumer journey. This interview delves into LEPS' founding story, strategies for successful brand launches, and its vision for the future in the AI era, offering a glimpse into the future of the beauty industry.

RADIANCE PLAN leverages the innovation and technology of K-Beauty to offer new skincare solutions to American consumers. Starting in Mexico and expanding into the U.S. market, RADIANCE PLAN combines a consumer-focused approach with the expertise of Korean manufacturers to grow into a global beauty brand. This interview highlights the brand’s beginnings, its challenges and achievements in the U.S. market, and its vision for the future.

Starting a cosmetics brand is more than just creating products—it’s about realizing sustainable values. By choosing oats as a key ingredient, so grain’s founder, Seulgi Lee, has elevated the value of agriculture while building a wellness-focused brand. This interview explores the brand’s beginnings, the challenges and lessons learned during the launch process, and its future goals, offering inspiration to aspiring beauty entrepreneurs."

K-Beauty continues to captivate audiences worldwide, and the Middle East is no exception. Faces Beauty, one of the region’s leading beauty retailers, has successfully launched Porefolic and Treatude as standout K-Beauty brands, rapidly expanding their presence in the market. Through collaboration with PLANIT 147, Faces Beauty was able to streamline product development and accelerate the launch process, effectively bringing the value of K-Beauty to Middle Eastern consumers. In this interview, we explore the journey behind the launch, the key challenges along the way, and the brands’ future growth ambitions.

Launching a cosmetics brand is not simply about creating products—it is about defining and delivering the values a brand stands for. As a makeup artist and beauty creator based in South Korea, Chae-woo Lim has spent years closely listening to his audience, gaining deep insight into what consumers truly expect from beauty products. Through constant communication with his followers, he came to recognize a gap between consumer needs and what many existing brands were offering. This realization ultimately led him to launch QUOCH, a beauty brand his audience had long hoped to see come to life. In this interview, Chae-woo shares the challenges he faced while launching QUOCH, how he overcame them, and his vision for the brand’s future.

Starting a cosmetics business is not just about creating products—it’s about building a brand rooted in clear philosophy and values. Guided by her expertise as a pharmacist, Hyo-Young Jang, founder of HAEDAL’S, set out to create skincare consumers can trust for the long term. In an industry often shaped by exaggerated claims and fast-moving trends, she established firm standards and successfully launched her brand with a commitment to transparency and evidence-based formulation. In this interview, we explore the story of HAEDAL’S—from its beginnings and early challenges to its growth and future vision. We hope her journey offers meaningful insight for aspiring beauty entrepreneurs.

Is it possible to launch a cosmetics brand on your own? For many solo founders, the complexity of brand development can feel overwhelming. Yet So-young Oh, CEO and founder of GLOWAID, proves that starting alone—and succeeding—is entirely possible. In this interview, she shares the real challenges she faced as a solo founder, how she navigated the complexities of product development, and how her collaboration with PLANIT 147 helped turn a single vision into a growing beauty brand.

Korean cosmetics are renowned for their innovation, quality, and trend-setting formulations. To build effective business relationships and avoid misunderstandings, it's important to become familiar with the language commonly used in this industry.

The global fascination with K-beauty goes beyond just skincare — it's about aesthetic, storytelling, and innovation. If you're aiming to create a beauty brand that captures the essence of K-beauty, thoughtful branding is your first and most crucial step.