Launching a new skincare brand is more than creating a product — it’s about turning ideas into reality, competing in a fierce market, and finding a place on the global stage. In this interview, Hur Benjamin Joon, founder of fitneskin, shares his journey, strategies, and lessons for entrepreneurs.

A new brand cannot succeed with just ideas. Collaboration with a manufacturer is the key to success. Learn how a serial beauty brand founder worked as a true ‘one team’ with manufacturers. Discover how using 25-year-aged balsamic vinegar as a cosmetic ingredient became a reality, and the secrets to how small brands can establish themselves in the global market.

In today's world, the consumer journey has evolved beyond simply purchasing products, emphasizing emotional connections and experiences between brands and consumers. Particularly, creators and the content they produce have become vital bridges connecting consumers with brands. With the addition of AI technology, the consumer journey is becoming increasingly personalized and innovative. In this transformative landscape, LEPS has emerged as more than just a skincare brand. It has positioned itself as a creator-friendly brand, combining content, technology, and consumer experience to forge a new path in the consumer journey. This interview delves into LEPS' founding story, strategies for successful brand launches, and its vision for the future in the AI era, offering a glimpse into the future of the beauty industry.

RADIANCE PLAN leverages the innovation and technology of K-Beauty to offer new skincare solutions to American consumers. Starting in Mexico and expanding into the U.S. market, RADIANCE PLAN combines a consumer-focused approach with the expertise of Korean manufacturers to grow into a global beauty brand. This interview highlights the brand’s beginnings, its challenges and achievements in the U.S. market, and its vision for the future.